Farin Farin
Wholesale

Turn recipes into wholesale products

Use the recipe itself as the sellable product, add it to the guide, and know why an item may still not appear on the wholesale order screen.

4 min read Updated Mar 18, 2026 Managers building wholesale products from recipes

In wholesale, the recipe is the product. There is no separate final-product record to build first.

The normal flow is: open a saved recipe in Recipes, add it to the guide, then confirm it appears in Place an Order.

Quick facts

Start here

  • Use a separate recipe for each sellable size or format, even when the base dough is the same.
  • The recipe detail page shows a Wholesale status bar with Add to Guide and Open Guide actions.
  • Products do not appear on the order screen until they are in the default guide or a customer-specific guide.
  • Customer-specific guide entries are useful when one buyer should see a product that others should not.

Before you add anything to the guide

  • Name the recipe the way the customer should see it, such as Sourdough Batard (900g).
  • Save the recipe first. Unsaved recipes cannot be added to wholesale.
  • Create a new recipe when the pack size, weight, or format changes in a way the customer should order separately.

Step 1: Add the recipe from the detail page

Open the recipe and use the wholesale status bar

Go to Recipes, open the recipe, and look for the Wholesale bar near the top of the detail page.

If the recipe is not in the guide yet, click Add to Guide.

The recipe page tells you whether the item is already in the wholesale guide and gives you a one-click action to add it.

Step 2: Refine the guide entry

Open the guide editor for default or customer-specific control

Click Open Guide from the recipe page, or go straight to Wholesale Guide.

Use the default guide for products most customers should see. Use a customer-specific guide when only one account should get that item or price.

The guide editor is where you control which products appear broadly and which ones are limited to a specific customer.

Why a product may still not show up

  • The recipe was never added to the default guide or the right customer guide.
  • You added the wrong recipe variant, such as a prep recipe instead of the sellable size.
  • You are checking Place an Order for a customer who does not have access to that customer-specific guide entry.
  • The recipe is still being edited and was not saved cleanly before you tried to add it.

Related guides

Keep going

Production and inventory 5 min read

Create recipes that cost and sell correctly

Build recipes with clear names, units, and sellable sizes so costing, production, and wholesale all stay in sync.

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Wholesale advanced 5 min read

Edit the wholesale guide and customer-specific pricing

Use the guide editor to control what customers see and when a product or price should be specific to one account instead of everyone.

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Place, fulfill, bill, and manage wholesale orders

Create the order, update picked quantities during fulfillment, and use the customer account view to track open balances and credits.

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Configure wholesale onboarding, portal settings, and payment methods

Set the wholesale defaults, choose what the public onboarding form shows, and configure payment methods before you invite customers to order.

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