Customers and growth
Review Google insights and customer reviews
Use Google insights and reviews together so location attention goes to the issues and opportunities that matter most.
Use Google Insights and Google Reviews together when a location needs attention.
Performance data tells you what changed, and reviews tell you how customers are experiencing it.
Quick facts
Start here
- Insights are better for trends. Reviews are better for direct customer signals.
- You get better decisions when both views are reviewed together.
- Repeated review themes deserve follow-up beyond one reply.
Step 1: Start with the performance signals
Open Google Insights and review the location trend before you act.
Use the data to see whether attention should go to visibility, traffic, or follow-up behavior.
Step 2: Use reviews for the customer-level story
Open Google Reviews after the insight review so you can see the customer comments behind the trend.
Use reviews to spot repeat service issues, not only one loud complaint.