Customers and growth

Connect Google Business profile locations

Use the Google Business area to connect locations cleanly before hours, insights, and reviews depend on the link.

4 min read · Updated Mar 18, 2026 · Managers handling location presence and Google integrations

Use Google Business and Google Settings before you depend on synced hours, insights, or reviews.

A clean location connection makes the downstream Google pages much easier to trust.

Quick facts

Start here

Location sync should be reviewed before teams rely on Google data inside Farin.
Bad location connections create confusing hours and review follow-up later.
Settings review matters even when the first link appears to work.

Step 1: Review the connection settings first

Open Google Settings and review the business profile connection and location setup.

Make sure the location mapping matches the real store your team is trying to manage.

Google Business settings page with location connection controls — Start from the settings page so the Google Business connection and location mapping are correct before other pages depend on them.

Step 2: Check the downstream pages after connection

Open Google Business or the child pages after setup to confirm the right location is now feeding data.
Fix a location mismatch early instead of working around it in hours or review pages.

Google Business settings used for a final location check — Do one more location check after the connection is in place so hours, insights, and reviews flow from the right business profile.